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"Design
the ISO 14000 EMS around the culture of the company: this is
crucial to success." Terry Dowson (see complete article) |
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How
do you define success? Is it actual achievement of progress
toward sustainability or an appearance that meets public and
"standards" requirements? Are you producing
practical, measurable, demonstrable results? Measurements
include reducing the amount or severity of needed permits, producing
less waste, and reducing emissions. In the long run, pursuing
measurable, actual success provides real information for real
decisions, which can result in real savings. ISO
14000 |
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Reluctant
managements can be persuaded that ISO 14000 is beneficial if
they understand the strengths and weaknesses of your current
way of doing environmental management. "Highlight the weaknesses
of the existing approach, the business and financial implications
of these weaknesses and how an EMS according to ISO 14000 could
add value." Matthias Gelber |
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Setting
objectives, defining success, and determining how to measure
success are very important. As the saying goes,
if you don't know where you are going, you can end up anywhere.
ISO 14000 |
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Middle
management and operations employees can have important input
to the value of EMS and ISO 14000, but they may see it as an
additional burden. So, look for ways that it benefits
them to gain their support and creative input. |
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"Focus
in the early stages on identifying win-win initiatives in order
to reinforce and deliver the bottom line opportunities for your
organization." Matthias Gelber ISO
14000 |
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A
program in Taiwan will support companies interested in ISO 14000.
This concept may be a key to the success of ISO 14000 in general:
support by government agencies. Click here for more:
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Self
certification may be the best first step for many companies.
See the comments by Dave
Schell of Wilton Armetale and more about the company in Case
Studies. ISO 14000 |
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Here
is a tip if you are in Texas, if not, you may encourage your
state EPA to offer similar services. "The Texas Natural
Resource Conservation Commission (TNRCC), the state EPA has
a very aggressive program to help industries set and achieve
effective pollution prevention. TNRCC will send several of their
registered engineers to your plant, not as enforcement officers,
but as pollution prevention consultants." (Coleman Kavanagh)
"The TNRCC also has a Small Business Assistance Program
which offers small businesses free environmental consulting
to achieve environmental compliance. The voluntary consultants
are referred to as 'enviromentors'." (Stephen Forbes) |
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"Targets
and objectives: tying environmental effects to targets gives
a company (and the people who work there) something to work
towards and be proud of when they achieve their targets. It
helps create "champions" who will do a great deal
of work on their own, without cattle prodding from the EHS management.
This motivational tool is totally lacking in traditional compliance
management." Pauline Derbyshire ISO
14000 |
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According
to SGS, an international certification organization, these have
been the major areas of nonconformance to the standard found
in audits: establishing procedures for identifying environmental
aspects (4.3.1), integrating the EMS into existing management
system elements (4.4.1, 4.4.3, and 4.4.4), identifying appropriate
operational controls (4.4.6), and procedures for identifying
problems and taking action to eliminate them (4.5.2). Extra
attention to these areas during EMS development and a high quality
phase I or gap analysis can speed the registration process.
ISO 14000 |
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In
the policy statement, use words that can be audited and connect
to significant aspects and impacts. Words such as "not",
"never", always, and " empowered" are inappropriate.
ISO 14000 |
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When
performing a preregistration audit or gap analysis, if there
are many issues of nonconformance, look at the next level up
for the cause. ISO
14000 |
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One
difference between many existing environmental programs and
an ISO 14000 EMS is that the program may not be a a system integrated
into all parts of the company. The ISO 14000 system spreads
environmental responsibility throughout the organization. |
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There
are many gray areas in the ISO 14000 standard. Registrars
vary in the way they interpret some things when performing audits.
For example, a "major finding" means that there is
an important nonconformance with ISO 14000. The nonconformances
that are called major findings and what they mean to registration
will vary among registrars. So, compare registrars in this area
before choosing one. |
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The
ISO 14000 EMS is a system where each part is related to and
integrated with the others. Environmental aspects, those
elements of a company's activities, products, or services that
can interact with the environment, are the key to the whole
system. Impacts, policy, objectives, training, emergency preparedness,
procedures, and documentation must all relate to the aspects. |
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Many
companies are moving easily into ISO 14000 because they were
already doing many of the things it requires. So, even if a
company is uncertain about its timing and commitment for ISO
14000, it can identify those aspects of the standard that can
benefit it now and begin phasing them in over time. This "cherry
picking" can bring immediate benefits and the phased approach
will minimize disruption. If the market or regulators encourage
registration, progress will be faster because of this foundation.
For example, Rockwell Automation's registration effort was made
easier because it was based upon environmental systems already
in place. Modifications were all that was necessary. |
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The
biggest challenge and opportunity for success is to change the
way a company thinks about the environment. It must be seen
as a business issue: what benefits does the environment bring
the company and its customers? This is a change from reactive,
command and control thinking. Since everything comes from the
environment, this change in thinking leads to protection of
the sources of business prosperity. ISO
14000 |
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3M
is well known for its success in reducing pollution. One key
to its success is focusing on four high impact areas: product
reformulation, process modification, equipment redesign, and
recycling or reuse of waste materials. The most important is
the first: to design pollution out of the product. ISO
14000 |
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Top
management's commitment to ISO 14000 must include visible concern
over environmental issues and high standards for which people
are held accountable. Most important is the commitment of adequate
financial, organizational, and technological resources. If the
"walk" doesn't match the "talk", credibility
will be lost along with individual effort and results. |
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There
will be conflicts between environmental management and business
operations. Management must truly consider all sides with an
eye to win-win solutions. Since most people can sense when a
"spin" is being given to a situation, rigorous honesty
is required in the communication of problems and solutions.
ISO 14000
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Setting
high standards can help a company achieve more than it thought
possible. Many companies are setting a standard of "zero
waste." This may not be realistic for some. It is important
that goals be a stretch and achievable. The bar
can always be raised later. Achievement of goals builds confidence
and momentum. ISO
14000 |
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An
employee suggestion program is a good first step to getting
people involved and harnessing the power of local knowledge.
Two things that can add to the power of this program are giving
employees the ability to implement their own suggestions and
rewarding them for their efforts. Follow-up is also important;
give timely feedback. ISO
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Companies
can turn their wastes into profits when their wastes can be
input to the processes of other companies, and companies can
reduce their materials costs when they use the wastes of another
company as their input. This requires coordination among purchasing,
product design, and waste management. ISO
14000 |
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The
President's Council on Environmental Quality found that frequently
employees thought they were doing everything they could to reduce
waste when a recycling program was in place. In reality, much
more could be done. This is a problem of perception that management
leadership, communications, and special programs can overcome.
ISO 14000 |
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Communication
by top management is critical. The intent of the project, its
benefits to company and individual, the overall vision, and
the plan for accomplishment must be clearly communicated. ISO
14000 |
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The
pace of EMS development and implementation should be fast enough
to keep employees interested and excited, but not so fast that
errors occur or that it is a superficial effort. ISO
14000 |
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The
level of discipline and structure will be higher than exists
with most existing environmental systems. This requires greater
education and management attention. ISO
14000 |
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For
organizations with ISO 9001, the existing management process
can be applied to 14000. The technical and regulatory aspects
of an ISO 14000 EMS are combined with the existing management
system, discipline, audit process, and continual improvement
process of ISO 9000. Unique aspects of ISO 14000 will be visible
against the 9000 background. This approach leverages the investment
in ISO 9000 and reduces the cost of ISO 14000. |
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The
way each organization practices environmental management is
unique. Success is achieved by tailoring the system to recognize
internal and external characteristics. See the "Models
of Environmental Management" page for more on this
topic. ISO 14000 |
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The
benefits of an ISO 14000 EMS are both short and long term. To
maximize long term benefits, a long term view must be taken
and supported by management. If the long term is traded off
for short term objectives, long term benefits will suffer. ISO
14000 |
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ISO
14000 stresses the creation of a "system." This means
that all parts of the program must be connected for them to
survive. Connection to the organizational policy and the benefits
must be visible and maintained. ISO
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Explain
environmental facts and the EMS in an interesting way to help
employees maintain their enthusiasm. Present information using
marketing and communications techniques. ISO
14000 |
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Even
though a program has been established and responsibilities assigned,
this does not mean that environmental concerns have been addressed
or benefits achieved. Implementation must be thorough and management
committed to ongoing support for the program to succeed. ISO
14000 |
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Align
goals and objective setting process with quality (ISO 9000)
and operations programs. Team with quality and manufacturing
improvement programs to build on their success and gain their
support. Include saving money, reducing cycle time, and making
a good product. ISO
14000 |
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ISO
14000 registration alone is not enough to assure success. The
EMS must become an integral part of the organization to reap
maximum benefits. This may require a new way of thinking about
the business and its stakeholders. |
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Top
management must be committed to the environmental policy and
environmental management system. Their commitment must be visible
to the whole organization so that each employee contributes
fully. ISO 14000 |
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Identifying
as many environmental aspects as possible is very important.
The plan may choose not to address some aspects, but having
identified them provides the opportunity to determine their
impact and decide if the impact is great enough to warrant action.
ISO 14000 |
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Implementation
should be pushed to the lowest level possible and as widespread
as possible. Responsibility for environmental protection would
no longer reside with a single group. ISO
14000 |
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Participation
by many different stakeholders will increase the chances for
success. These could include employees, stockholders, customers,
insurance carriers, and suppliers. ISO
14000 |
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Pollution
control moves from an end of the pipe objective
to one involving all stages of production. Product development,
service delivery, materials purchasing, product design, and
manufacturing operations must all be included. ISO
14000 |
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Auditors
will look for continuous improvement in the system. These
improvements can include better education of employees, better
communication of ideas from and to employees, better reporting
of environmental impacts within the company, and improved identification
of environmental aspects. ISO
14000 |
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The
benefits of ISO 14000 may be new to the organization, so they
may not be recognized or pursued. Since there is a cost to ISO
14000 registration, pursuit of benefits must be aggressive. |
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In
organizations that have an environmental management department,
their role will change from one of just responding to laws and
regulations to one that includes leadership and education for
all members of the organization. ISO
14000 |